Venture among the veggie patch with Jo Malone London

LONDON, June 16, 2026 /PRNewswire/ -- The British fragrance and lifestyle house introduces Veggies, a limited edition of in-season scents. These new scents are comforting, colourful and softly sweet, and perfectly ripe for the picking. Brit Veggies Campaign Video Velvety Butternut The path ahead i

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Terbit 16 Jun 2026 20:48 WIB

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LONDON, June 16, 2026 /PRNewswire/ -- The British fragrance and lifestyle house introduces Veggies, a limited edition of in-season scents. These new scents are comforting, colourful and softly sweet, and perfectly ripe for the picking.

Brit Veggies Campaign Video

Velvety Butternut

The path ahead is smooth, just like a velvety butternut playfully plucked from the veggie patch. Notes of smooth butternut, warm tonka bean and patchouli create a woody gourmand scent.

Top: Ginger

Heart: Butternut

Base: Patchouli

Scarlet Beetroot

Colour is all around, just like a scarlet beetroot splendidly spied in the veggie patch. Notes of beetroot, vibrant blackcurrant and a dash of patchouli create a delicious fruity scent.

Top: Blackcurrant

Heart: Beetroot

Base: Patchouli

Carrot Blossom

Life is sweet, just like carrot blossom gloriously gathered from the veggie patch. Notes of subtly sweet carrot, orange flower and white musk create a fresh floral scent.

Top: Fennel

Heart: Carrot Blossom

Base: Patchouli

'We just loved that people, even in the middle of cities like London, can grow their own carrots and herbs – the fact that everyone wants to have a grasp on nature from wherever they are. This [collection] takes that idea of something homegrown and unmanicured but gives it a fresh take' – Céline Roux, Global Head Of Fragrance

The collection also includes veggie scents for bath & body and home, introducing a Tomato Leaf Hand Wash alongside a special-edition Green Tomato Vine Candle – available in two sizes – and a diffuser. The new hand wash is formulated with naturally derived glycerine and meadowfoam seed oil to cleanse and purify skin. These tomato scents bring the outdoors in with their vibrant, herbaceous notes.

The full collection

Velvety Butternut Cologne 30ml

Scarlet Beetroot Cologne 30ml

Carrot Blossom Cologne 30ml

Veggies Discovery Collection

Tomato Leaf Hand Wash 250ml

Green Tomato Vine Candle — Veggies Edition 300g

Green Tomato Vine Candle — Veggies Edition 75g

Green Tomato Vine Diffuser — Veggies Edition 350ml

The Veggies collection will be available online at jomalone.com and in-store from June 2026.

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